For people moving into business analysis, new BAs, and junior BAs who want to get better. Do the real work of a BA, with Jo coaching you at every step.
Free account, no card needed. Full simulations from £29 →
Official BA training teaches you the theory. The job asks you to talk to people, find the real problem and produce the work. Jo saw that gap in eight years as a BA and in coaching new BAs, and built BA Hub to close it. Here you practise the real work before you have to do it for real.
Talk to the stakeholders, find out what is really going wrong, and produce the work a BA produces on the job.
Watch the trailer: a look inside Project Maple.
Already done Maple? Try Project Cedar, a process improvement project.

Nine pieces of BA work from Project Maple, labelled and laid out as a professional document you can take into an interview.

With your name on it, signed by Jo, ready to download from your dashboard.

Pick the kind of BA job you're going for, from Junior BA to Data BA or a BA apprenticeship, and go through the whole hiring process. Prepare first: read the job advert, find out what each interviewer is looking for and learn the shape of a good STAR answer (Situation, Task, Action, Result). Then face three interviews, with HR, the BA manager and the boss. You answer each question out loud on camera, and the interviewer follows up on what you missed, just like the real thing. Then you compare your answer with a strong one, hear Jo's coaching on what the interviewer is listening for, and get a debrief on how you did.
Preparing and your first two questions are free. All of it is £29 to keep, or in the year pass.
Every diagram type a BA actually uses, in one tool: BPMN process maps, swimlanes, wireframes, use case diagrams, entity relationship diagrams and data flow diagrams. Each type comes with a guided walkthrough so you always know what you're building and why. Export to Visio, Lucidchart or draw.io, and when you're done, Billie checks the diagram for common mistakes and missing pieces.
Free to try with an account. All of it comes with the year pass.


A sticky note whiteboard for workshops and brainstorms, with ready made templates.
Open HubSketch →
Notes for every stakeholder conversation, with decisions, actions and themes pulled out for you.
Open HubNote →
Plan a BA workshop, run it and follow it up, with a certificate at the end.
Try the Workshop simulator →Business case, stakeholder analysis, RACI, risk register, user stories and more. Fill them in, download them in your own name, no account needed.
Browse templates →Turns your project work and skills into a structured BA CV you can download.
Build your CV →Process improvement. Find out why customers wait so long for their kitchen quotes, then fix it.
Start Project CedarJo worked as a BA for eight years, from a software house of 37 people to a company that grew to 20,000. She worked with customers and developers, built business cases for new products, then moved into coaching apprentices and junior BAs and getting them through their BCS exams. She is a Chartered IT Professional and a qualified teacher, and her voice coaches you through every simulation.
Online courses with Jo teaching every day.
Next date: 18 January 2027 · confirmed once the group fills
See live coursesNo subscription. Nothing renews. The price you see is the price you pay.
Bought anything in the last 30 days? What you paid comes off the year price. See full pricing →
No. Everything is written for someone starting from nothing, and Jo explains each step as you go.
Yes. Make a free account, no card needed, and do Parts 1 and 2 of Project Maple, the Workshop simulator and your first two interview questions.
Yes. Project Maple and the mock interviews work on a phone as well as a laptop.
No. You pay once. Nothing renews by itself.
About five and a half hours in all, in short steps. You can stop at any screen and pick up where you left off.
How to think, talk and work like a BA from day one. A job title belongs to the organisation you work for. The toolkit you build belongs to you. The Blueprint gives you a five step method that works on any project, in any sector, and it’s the method behind everything Jo teaches.
Start a simulation free today, or join Jo on a live online course. Free account, no card needed.