About

Built by someone who's been there.

A job title can be taken away. The way you think can't.

Jo Jones, founder of BA Hub
The founder

I am Jo.

I started out as a BA at a small software house: 37 people, close-knit, you could ask anyone anything. Then I moved to a company of a thousand. In my first weeks there, I was handed a template and asked to write a business case. I had never written one before. Nobody explained it. There was no worked example, no AI, no colleague to ask. Just me, remote, trying to look like I knew what I was doing in a company where nobody knew me yet.

My training up to that point had been theory with very little connection to real work. And my BCS diploma made management assume I was more experienced than I was. The gap between what I had been taught and the job in front of me was where the real learning happened. I proved myself over the following months: quietly, with no roadmap, just effort and determination. I was promoted to Senior BA, and spent the next few years mentoring junior analysts and managing BAs.

Later I moved into coaching BA apprentices, and saw the same pattern from the other side. A new analyst joins. They are capable and motivated. And then there is a lag: six months, sometimes longer, of shadowing and observing before anyone trusts them with real work. Nobody is really to blame for it. They just do not have the toolkit yet.

What both experiences taught me is that the hard part of this job is rarely the methodology. It is having nobody to ask, no model to follow, and no environment built for the work. So I built one.

BA Hub is the platform I needed but never had: a place to learn the craft properly, practise it on realistic projects, and have me coaching you through every step, with Billie there to answer your questions, so you are never figuring it out alone. I also wrote The Business Analyst Blueprint, and I teach BA courses in small groups, online and in person.

  • First Class Computer Science Degree
  • BCS International Diploma & Advanced Diploma in Business Analysis
  • Chartered IT Professional (CITP)
  • Level 3 Teaching Qualification & Assessor Award
  • Author: The Business Analyst Blueprint
  • BA courses in small groups, online and in person
About BA Hub

Where you learn to think like a BA.

BA Hub is built on a simple idea: a job title can be taken away, but the way you think can't. So this is where you build that thinking: practising on realistic projects and filling in real BA templates, with me coaching you at every step and Billie, the helper built in, there to answer your questions. It's a method, not a textbook.

For people breaking into BA: whether you're changing careers and want to land your first BA role, you're a junior BA who wants to actually understand the craft rather than just muddle through, or you're an apprentice working towards your EPA. BA Hub is a learning and simulation environment: you build the skills, the portfolio, and the confidence here before you need them in the room.

What you actually get:

  • Simulated BA projects: Project Maple, a whole BA project with stakeholders who push back just like real ones do, and the Workshop simulator, with more simulations on the way
  • Professional diagramming tools: process maps, wireframes, data diagrams, use cases
  • Collaborative whiteboard for practising workshops and sticky note sessions
  • 21 ready made BA document templates: fillable, exportable, always free
  • Billie: your built in BA guide who explains concepts, answers questions and points you to the right tool
  • Interview practice, CV builder and portfolio: so you can show employers what you can do

The idea is simple. When I was handed that template and asked to write a business case, I did not need a video course. I needed someone beside me explaining what to do and why it mattered. That is what BA Hub does: I coach you through every step of the work.

BA Hub treats you like a professional from day one. You practise the real work, build a portfolio you can show, and get help that is BA-specific and immediate, not buried in a Google search or a forum post from 2014.

Work with me

Need a BA trainer?

As well as my own courses, I'm available as a consultant business analysis trainer — delivering BA training for training providers and in-house teams, including junior and apprentice BAs. Live, hands-on and tailored to your people, in person or online.

Enquire about BA training →

The goal is simple: no BA should have to work it out alone the way I did. You don't need to start from scratch. That's what BA Hub is for.

Home Free templates
Billie
Here to answer your questions
Hi 👋 I'm Billie — ask me anything about BA Hub, a BA concept, or a template. I know the whole platform.